The Oracle is the Gold Coast’s premier mixed use development. In addition to the fantastic lifestyle opportunity it presents, it also features a dynamic retail precinct of 47 shops as well as commercial office space.
We were engaged by the client to give the retail precinct an identity and evolve its story, with a view to encouraging visitation and creating the retail activation the area desperately needed. To do this, we created a strong identity for The Oracle retail precinct. We highlighted its food, fashion and arts focus across press, radio, outdoor advertising and cinema. We also developed a new and more engaging website which profiled retailers, showcased what you could see and do at The Oracle and generally provided a more immersive experience.
We targeted a young, hip, trendy subculture through arty and progressive communication which utilised Facebook, QR codes and a series of brand stories.
We also aligned with some key events to ensure The Oracle was the place to be. The Oracle is now proudly associated with Jan Power’s Farmers Markets which bring more than 8,000 people to the precinct every fortnight, the Broadbeach Jazz Festival and the Gold Coast Fashion Festival.
The Oracle retail tenancies are now very close to fully leased. Retail traffic has increased considerably and the precinct is well recognised by locals and tourists alike as a trendy new destination for fine shopping and food in a relaxed setting.
We continue to work with the client to allow The Oracle retail precinct to reach its full potential.